Challenge accepted and exceeded
Wow! What an interesting and amusing train of events this has been to follow! Nando’s has accepted Santam’s challenge, and even added to it by offering the Johannesburg Children’s home more than just one meal, but a meal a month for a whole year! Well done to Santam for setting the challenge all in good nature, and well done to Nando’s for going the extra mile.
Missed it all? Click Here to get a recap.
Recently Santam launched their TV commercial that had most of South-Africa grabbing for their PVR remotes to rewind and confirm that they are part of a zomby society. Personally I think it is a brilliant ad and swallows the audience with the clever production.
All good, until the infamous Nandos gets hold of it. Santam has been tar-and-feathered by numorous companies (previously the Talking Hands – Dial Direct) but never by a company that does not fall into their market sector.
Nandos’ spoof ad to Santam is brilliant, but Santam gets the payback award! I am sure Nandos will have a good one coming, but surely they need to attend to their delivery commitment first.
Latest Santam Ad
Nandos Spoof Ad
Santam Ad
Product? Placed. Now it’s real.
The latest trend in advertising is to make the consumer less aware of the fact that they are being sold something while being entertained. This used to be called subliminal advertising but has gained a much trendier moniker, product placement, since the former sounded like a carnival sideshow attraction.
The majority of the average viewer hates television ads mainly because they can be repetitive and annoying. This used to spark a frantic grope for the remote control and flicking to another channel, often with minor injuries sustained like stubbed toes or 1st degree burns from scalding hot soup in laps. Read more..
The brand of a company is not just its logo… the brand refers to the character, nature and ethics of the entire company and if their brand is ‘perceived’ well by consumers, they will stand in good favor in the market.
Ever noticed how many different ‘brands’ you use while getting ready for your day? Have you ever stopped and noticed that pretty much every single item that you touch… is branded? Read more..
When thinking of Standard Bank, the words “Simpler, Better, Faster” comes to mind. Maybe not because the bank was ACTUALLY simpler, better or even faster – but mostly because this is the only brand positioning statement (BPS) I remember!
Problem is; this has not been their BPS since 2006, and I cannot recall the current. Which leaves me now, 6 years later, with no understanding of what SBSA stands for or what it can offer me as their client. Read more..
To understand design aesthetics we must first define aesthetics in general.
aesthetics (noun)
- The branch of philosophy that deals with the nature and expression of beauty, as in the fine arts.
- The study of the psychological responses to beauty and artistic experiences.
- A conception of what is artistically valid or beautiful: minimalist aesthetics.
- An artistically beautiful or pleasing appearance
Beauty is mentioned and we’ll pick up the idea of aesthetics being taken in emotionally as opposed to intellectually.
Design is about solving problems. As web designers we have to determine how information on a site will be organized and what would be the best navigational systems to use to allow our audience to find that information. We’re concerned with typography so content is legible and readable and we think about how to develop a layout that can house all the different things that need to be included on the page.
Every element in a design communicates something. Every element has an effect on the whole. Every design comes with an aesthetic. When the elements of your design work together in a style that unites them into something organized you create a more meaningful aesthetic. When you choose an aesthetic that’s in harmony with your message it becomes even more meaningful.
All too often when you look around the web you see sites designed with an aesthetic not based on anything meaningful, but rather based on the current trends. You also see sites that begin to blend together when it comes to their design with each site looking pretty much like the next. Different sites, different products and services, different messages to communicate, call for a different aesthetic.
This is a most unusual paragraph. How quickly can you find out what is so unusual about it? It looks so ordinary you’d think nothing was wrong with it – and in fact, nothing is wrong with it. It is unusual though. Why? Study it, think about it, and you may find out.
Try to do it without coaching. If you work at it for a bit it will dawn on you. So jump to it and try your skill at figuring it out. Good luck – don’t blow your cool!
Familiar logos don’t change a lot, but they do change. A restaurant or fast food outlet’s logo design might be considered as probably the most powerful way to attract customers. Don’t believe me? Here’s my argument…
In the true sense of the word, the target market of a restaurant or fast food outlet (or more commonly known as “take aways”), would be anyone who has the capital to buy food. Read more..
Most people have a misconception of hiring a design agency when the need arises. The image of pale, trendy vampires out to stamp their own conceited design preferences all over any given brand is usually the first thing that comes to mind. This is stereotyping and completely wrong as most designers despise the Twilight series.
Marketing is the cornerstone to any business’ ability to grow their existing client base. This involves promotional displays and marketing brochures for products and services, distinctive logos and signage. Read more..
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