EIGHT ESSENTIALS OF A GOOD DESIGN1. Good Design is Innovative
The possibilities for innovation are endless. The development of technology is always offering new opportunities for innovative design. And because innovative design develops in conjunction with innovative technology, neither of them ever will have an end.
2. Good Design makes a product/service useful
The reason why anyone buys a product/service is to use it. To satisfy a certain need – may it be practical, emotional or visual. Good design emphasises the usefulness of a product/service whilst disregarding anything that could possibly detract from it.
3. Good Design is aesthetic
The visual quality of design is vital to the usefulness of the product/service offered. This is because the products/services we make use of create an association with our person. Therefore, to be associated with a meaningful and good design is essential.
4. Good Design makes a product understandable
In our rushed world today, a self-explanatory design is crucial. It clarifies the product/ service’s purpose. Better still, it can make the product/service speak for itself.
5. Good Design is discreet
Less is more – because it focuses on essential aspects. No design should be burdened with non-essentials. Keep it clear and simple to avoid confusion and clutter.
6. Good Design is Honest
A product/service should never be made more innovative, powerful or valuable than it really is. It will do no good to manipulate the consumer with empty promises.
7. Good Design is long lasting
A good design avoids being up-to-the-minute and therefore never appears outdated. Unlike fashionable design, it should last years to come – even in today’s evolving society.
8. Good Design is thorough, down to the last detail
Care and accuracy in the design process show respect towards the product/service. Nothing must be random or left to chance. Understanding the product/service and what it delivers is essential. |
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