The Little RED Book of Selling (a must have for every company)

What a great SALES guide!

Sales, Red, Sales, Red… This must be one of the strangest, most effective and get to the point sales book I have read. Its also a breeze to read. Some interesting facts and mostly forgotten tools sales people should use. Questions and Answers that will blow your mind. Why They Buy? , More Red Sales thinking, The 6.5 principles of giving value and being valuable…, Ask the wrong questions. Get the wrong answers.

Something I liked about the book… Its colour, and why? As my favourite colours are Red, Black, White

Why is this book RED? ” Passion is the fulcrum point of selling. No passion, no sales.”

RED is the color of passion.

” Passion is the fulcrum point of selling. No passion, no sales.”

RED is the color of love.

“If you dont love what you sell, go sell something else.”

RED is the brightest color.

“You must be bright in order to convert selling to buying.”

RED is the most visible color.

“You must be visible to your customers with a value message, not just a sales pitch.”

And RED is fire.

“If you’re not on fire, you’ll lose to someone who is.”