Product? Placed. Now it’s real.
The latest trend in advertising is to make the consumer less aware of the fact that they are being sold something while being entertained. This used to be called subliminal advertising but has gained a much trendier moniker, product placement, since the former sounded like a carnival sideshow attraction.
The majority of the average viewer hates television ads mainly because they can be repetitive and annoying. This used to spark a frantic grope for the remote control and flicking to another channel, often with minor injuries sustained like stubbed toes or 1st degree burns from scalding hot soup in laps. Read more..
The brand of a company is not just its logo… the brand refers to the character, nature and ethics of the entire company and if their brand is ‘perceived’ well by consumers, they will stand in good favor in the market.
Ever noticed how many different ‘brands’ you use while getting ready for your day? Have you ever stopped and noticed that pretty much every single item that you touch… is branded? Read more..
When thinking of Standard Bank, the words “Simpler, Better, Faster” comes to mind. Maybe not because the bank was ACTUALLY simpler, better or even faster – but mostly because this is the only brand positioning statement (BPS) I remember!
Problem is; this has not been their BPS since 2006, and I cannot recall the current. Which leaves me now, 6 years later, with no understanding of what SBSA stands for or what it can offer me as their client. Read more..
Familiar logos don’t change a lot, but they do change. A restaurant or fast food outlet’s logo design might be considered as probably the most powerful way to attract customers. Don’t believe me? Here’s my argument…
In the true sense of the word, the target market of a restaurant or fast food outlet (or more commonly known as “take aways”), would be anyone who has the capital to buy food. Read more..
Most people have a misconception of hiring a design agency when the need arises. The image of pale, trendy vampires out to stamp their own conceited design preferences all over any given brand is usually the first thing that comes to mind. This is stereotyping and completely wrong as most designers despise the Twilight series.
Marketing is the cornerstone to any business’ ability to grow their existing client base. This involves promotional displays and marketing brochures for products and services, distinctive logos and signage. Read more..
As time goes by it becomes progressively more difficult to come up with 100% original logo designs. The chances that somewhere on this planet there is a similar logo, to what you might think is the next best thing, is uncanny!!
Obviously we all live on the same planet & are exposed to the same brands as everybody else. Subconsciously we take in this imagery & associate different market brands with certain shapes & especially colours. For example – when you think about branding in the motorcar industry, what colour & shape comes to mind? Probably a blue & silver circle, right? Look at BMW, Volkswagen & Ford, to name but a few.
Keep in mind that designers all over the world work on similar projects where their clients would want an even better outcome than his competitor.
So the question is – should we embrace the similarities or run in the opposite direction losing all faith in your design skills…? Having a similar experience recently, my opinion is to embrace it. If there is a similar logo or concept out there, you obviously had a great idea. These similarities create a larger subconscious brand awareness.
Another important message that I learnt in my past experience is TRADEMARK. Firstly, this protects your client legally, and secondly, you get to add the very important ™ sign on your logo; giving the impression that this is a tried & tested brand.
I have put together a few examples of logos all over the globe that looks the same or have certain similarities, this is to give a better understanding of what us designer are up against on a daily basis.
We are surrounded by hundreds of brands/logo’s every second of every day. Whether it’s waking up in the morning, brushing your teeth and getting ready for work, to spending a lazy day on the couch enjoying some good quality sport…
I’ve always been the type of guy that gets intrigued by a product just because of how the packaging looks or how the logo was designed, not whether it’s better or not, just because it looks great. I guess that’s why being a designer is so awesome. Being able to take something and making it look “ridiculously” good looking.
There are 15 song titles in this article – can you spot them all? We gave you the last one for free
Candy poles, rocket ships and vintage cars – our office has much more to offer than just two beds and a coffee machine… So there’s no need to argue – we have the funkiest office in town! For those of you who have not yet had the pleasure of stepping into our creativity hub, here’s a sneak peak…
We’re not just another brick in the wall – we’ve got it all! With the combination of a personalised art museum, a toy collector’s playground, a booming music centre, a bunch of insanely artistic maniacs and even a Movember Money Tree, our office is the epitome of creativity.
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Well here we go, the new ThinkTank brand is here… out with the old and in with the new – or should we rather say “The old is in”?
So of course we strive to think out of the hmmm… TANK, and decided to break away from the “cookie-cutter-manner” of designing & took a futuristic-retro approach to our new brand identity. This concept is SO awesome that there is even the perfect word for it – “Retro-Futurism”
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