When thinking of Standard Bank, the words “Simpler, Better, Faster” comes to mind. Maybe not because the bank was ACTUALLY simpler, better or even faster – but mostly because this is the only brand positioning statement (BPS) I remember!
Problem is; this has not been their BPS since 2006, and I cannot recall the current. Which leaves me now, 6 years later, with no understanding of what SBSA stands for or what it can offer me as their client. Read more..
To understand design aesthetics we must first define aesthetics in general.
aesthetics (noun)
- The branch of philosophy that deals with the nature and expression of beauty, as in the fine arts.
- The study of the psychological responses to beauty and artistic experiences.
- A conception of what is artistically valid or beautiful: minimalist aesthetics.
- An artistically beautiful or pleasing appearance
Beauty is mentioned and we’ll pick up the idea of aesthetics being taken in emotionally as opposed to intellectually.
Design is about solving problems. As web designers we have to determine how information on a site will be organized and what would be the best navigational systems to use to allow our audience to find that information. We’re concerned with typography so content is legible and readable and we think about how to develop a layout that can house all the different things that need to be included on the page.
Every element in a design communicates something. Every element has an effect on the whole. Every design comes with an aesthetic. When the elements of your design work together in a style that unites them into something organized you create a more meaningful aesthetic. When you choose an aesthetic that’s in harmony with your message it becomes even more meaningful.
All too often when you look around the web you see sites designed with an aesthetic not based on anything meaningful, but rather based on the current trends. You also see sites that begin to blend together when it comes to their design with each site looking pretty much like the next. Different sites, different products and services, different messages to communicate, call for a different aesthetic.
Most people have a misconception of hiring a design agency when the need arises. The image of pale, trendy vampires out to stamp their own conceited design preferences all over any given brand is usually the first thing that comes to mind. This is stereotyping and completely wrong as most designers despise the Twilight series.
Marketing is the cornerstone to any business’ ability to grow their existing client base. This involves promotional displays and marketing brochures for products and services, distinctive logos and signage. Read more..
There are 15 song titles in this article – can you spot them all? We gave you the last one for free
Candy poles, rocket ships and vintage cars – our office has much more to offer than just two beds and a coffee machine… So there’s no need to argue – we have the funkiest office in town! For those of you who have not yet had the pleasure of stepping into our creativity hub, here’s a sneak peak…
We’re not just another brick in the wall – we’ve got it all! With the combination of a personalised art museum, a toy collector’s playground, a booming music centre, a bunch of insanely artistic maniacs and even a Movember Money Tree, our office is the epitome of creativity.
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Well here we go, the new ThinkTank brand is here… out with the old and in with the new – or should we rather say “The old is in”?
So of course we strive to think out of the hmmm… TANK, and decided to break away from the “cookie-cutter-manner” of designing & took a futuristic-retro approach to our new brand identity. This concept is SO awesome that there is even the perfect word for it – “Retro-Futurism”
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