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August 21, 2017

Why your website is key to your business’s success

Why is your website key to your business’s success?

To put it plainly, because clients will judge you and your business based on the quality of your website.

We provide a rundown of some the most undeniable reasons why your business needs an effective website.

Legitimacy of your business

You work hard to ensure that your business works in the best way possible – you probably try to provide the best service possible in order to make sure that staff members and consumers are proud and loyal to your business., as anyone who believes in the work they do would be expected to. Unfortunately, in the 21st century, this is not enough. If your website is poor, all that hard work goes to waste. Most consumers will not trust a business that does not take the time and effort required to have a presentable website. The average consumer checks out a company’s website before making any purchasing decisions, whether they have learnt about your business on or offline, people make judgments about your business based on your website. And in fact, most consumers would not consider working with a brand that has a bad website or worse, doesn’t have a website at all.


Most people are under the impression that a website is nothing more than an online brochure. We’ll let you in on a little secret… In actual fact, having your own website is like having a full-time sales executive working for you even while you sleep. It offers endless possibilities without you having to lift a finger, serving as a salesman that sells 24/7, 365 days a year. Most businesses don’t have consultants available 24/7 to stay in contact with clients or answer their queries. That’s where your website comes in – if your website is good enough, you should be able to trust that anyone in need of information about your business will be able to get all they need from your website. Why would you want to miss out on convenience around the clock?

The X Factor

Most businesses have a heap of competitors to deal with; consumers of today are overwhelmed with choices. An excellent website could be what sets a business apart from the rest. An excellent website isn’t just about looking pretty. You can spend thousands on a website that looks great but if it doesn’t achieve anything further than looking good, this is money flushed down the drain. Your website needs to communicate your business’s functions, services and aims clearly from the first click -using SEO, creative design and effective development. Your website can be one of the most cost-effective forms of marketing – eliminating printing and distribution fees associated with traditional marketing methods. Professional designers and developers can take care of several subtle elements required to make your website successful.


Branding and online presence

Your website may be the main line of communication between your customers and your company. Even if you do not conduct all of your business through your website, it may be just what your customers need to see in order to choose you over a competitor. Creating an effective online marketing presence turns your website into a platform that entices visitors to become customers and also provides a platform from which your brand image and identity is present. Without a website, online marketing for your business is virtually impossible. If you don’t have a good website as a basis from which to have a significant online presence, all your online marketing is going to waste. You may have noticed that ThinkTank’s own website has recently gone through some changes. The general look and feel of our website has been updated to suit our business and marketing objectives while also showcasing some of our creativity in designing and developing of the websites. The addition of this blog, for example, was decided on because our research determined that having a platform from which to showcase ThinkTank’s own content on a regular basis would benefit our brand and allow us to showcase our brand identity. Your business’s brand identity should be evident on your website as well.


With the online community growing at a phenomenal rate daily, you cannot afford to delay your online presence. Your website needs to look smart, seeing as a lot of web success depends on the look and feel factor of the web design. The image of your business and the quality of your products or services is often measured by the brand image you portray. That’s why it is essential to have a professional, fresh and unique website design that puts you above your competitors.


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