Wrapping up the year that was 2017 for Thinktank Creative
All Things Marketing – we do it all so you don’t have to.
As the year comes to an end, this is great time to go over our favourite creative and marketing news stories from the year of 2017.
This means that 2 billion people log on to Facebook at least once every month. Facebook is the biggest and most wide-reaching social network in the world. The advertising side of Facebook as a business is expanding and becoming easier for businesses to use too. Facebook is particularly great for advertising your small business because they allow you to choose your own budget. You could literally advertise on Facebook right now for R10. Granted, it wouldn’t be the most impressive social media campaign at that price but it’s definitely the most affordable option for advertising. Not only that, but you don’t necessarily need to spend money in order to make use of Facebook to give your business some exposure.
Content is king.
In recent years, content marketing has become one of the trendiest topics in digital marketing. Granted, digital marketers have been singing the praises of good content for a while now but the message seems to be truly getting through to businesses now. Business owners are designing their websites with blog pages included, most businesses have an active social media presence and business owners seem to be coming around to the idea that websites are not static pages like brochures or flyers that just happen to be on the web. They are dedicating time and effort to keeping their online presence engaging and active.
Good, affordable websites are now a reality.
In the past, we often got feedback from business owners along the lines of ‘going digital sounds great and all but we just can’t afford it.” This year ThinkTank introduced a new product to solve this problem. Template websites are a simple, effective way to get small to medium businesses online without charging an arm and a leg. The best part is that ThinkTank’s template sites are particularly special because we offer customisation and e-mail, and hosting with our template sites. Small businesses that are starting out can now have a quality online presence without breaking the bank.
It’s been a productive year for the marketing industry and for the ThinkTank team. We would like to thank all our clients and subscribers for your continued support. Here’s to more success and new beginnings in 2018 and the future!
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